New TAG Heuer Connected launches amidst fanfare

On Thursday, March 12th, Frédéric Arnault (Chief Strategy & Digital Officer at TAG Heuer) and Stéphane Bianchi (CEO of the LVMH Watchmaking Division and CEO of TAG Heuer) hosted the launch party of the new, third generation TAG Heuer Connected watch at Caldwell Factory in West Chelsea.

‘Don’t Crack Under Pressure’ resounds loud and clear in the strikingly beautiful TAG Heuer Formula 1 Aston Martin Red Bull Racing Special Edition 2020

The TAG Heuer Formula 1 Aston Martin Red Bull Racing Special Edition 2020. It’s got everything a one watch person would need: Swiss watchmaking heritage, hours/minutes/seconds hands, a date function, a chronograph along with a tachymetre scale, a fixed bezel that’s now iconic of the architectural language of this range, and partnership with one of the leading sports car makers in the world (Aston Martin).