About Us

About Us

How would you define a Collector?

Is it the amount of pieces you have in your safe?

Or is it the quest to accumulate as many as you can?

Could it be, when you get to your Grail – that’s what defines you as a true Collector

Grails could mean different things to different people. For a Watch Connoisseur it could mean owning the Patek Philippe 5711/1A , it could also mean wearing a quartz Cartier Tank – because you want a piece of Andy Warhol or Jackie Kennedy – but can’t be bothered winding the watch every day.

For the average Joe one watch, one Swiss Luxury Watch could be the ultimate Grail. It could define his or her lifelong quest culminating into that one watch. The watch that saw everything. It could be the only thing the Son has to remember their Father. The watch that didn’t live Paul Newman’s or Steve McQueen’s life, but lived a unique life of it’s own.

Of course ambitions expand, interests change. That one watch could be joined by another, and another and another, or simply be replaced by the latest fancy.

The point is, we are here on the search for the idea of the perfect grail – and the perfect collection. We are here to bring content that is aimed at helping you, our reader, to achieve this pursuit. Man, from day one, has forged new pathways on the journey for something better. It’s your road, it’s your journey.

At Watch Ya Gonna Do About It we are just here to shine a light