New TAG Heuer Connected launches amidst fanfare

New TAG Heuer Connected launches amidst fanfare 

On Thursday, March 12th, Frédéric Arnault (Chief Strategy & Digital Officer at TAG Heuer) and Stéphane Bianchi (CEO of the LVMH Watchmaking Division and CEO of TAG Heuer) hosted the launch party of the new, third generation TAG Heuer Connected watch at Caldwell Factory in West Chelsea. 

“I’m proud to celebrate the launch of our new TAG Heuer Connected, a stunning watch that uniquely combines elegant craftsmanship with a state-of-the-art digital experience geared towards sports and performance. As an avant-garde brand, innovation is at the heart of everything we do and this piece is a true statement to the watchmaking industry”

Frédéric Arnault, Chief Strategy & Digital Officer of TAG Heuer

It was attended by a host of VIPs such as Ali Krieger, Ashlyn Harris, Oliver Chesire, Paulina Vega and VIP’s Yahya Abdul-Mateen II, Broderick Hunter and Young Paris amongst others.

Here’s a visual snapshot of the watch launch event.

Images Courtesy ©TAG Heuer

To find out more about TAG Heuer watches, head to their website here.