Carl F. Bucherer Creates A Platform Highlighting The Achievements Of Contemporary Women With New Podcast Series SHE IS SPEAKING
Just recently, March 8th saw the world celebrate the International Women’s Day 2021. #Choosetochallenge was this year’s campaign theme. A statement from the official website of IWD reads “we can all choose to seek out and celebrate women’s achievements”. Providing continuity to this journey is Carl F. Bucherer’s latest campaign, SHE IS SPEAKING.
The Carl F. Bucherer SHE IS SPEAKING podcast series
Starting from the 26th of March
Online at a dedicated platform – https://www.carl-f-bucherer.com/en/cfb-podcast-she-is-speaking
“Women are the real architects of society,” famously said Cher.
And Carl F. Bucherer is giving inspiring women a voice through this campaign, a recurring podcast that creates a platform “featuring interviews with contemporary women who talk about, among other things, their internal and external motivation, the sources of their energy and the people who inspire them”.
This podcast platform is a shining exemplar of the innovative brand’s acceptance of the importance of the fairer sex both within their own brands history and also as a bigger part within varies industries globally.
Says Sascha Moeri, CEO, Carl F. Bucherer: “Women have been an important part of our brand’s history since the very beginning. We have often spoken about Wilhelmina Bucherer-Heeb, the daughter-in-law of the founder, who played an essential role in turning us into an international brand.
“These days, our family of ambassadors include the great Chinese actress Li Bingbing, the Alpine skiing star Wendy Holdener, and the professional soccer player Ramona Bachmann as well as the other many talented female football players of the Swiss National Teams and only recently we joined forces with “Women in Business”, Switzerland’s most influential association for women in business.
“But we want to create a platform that will inspire other women and with SHE IS SPEAKING, we will do that brilliantly. We very much look forward to starting this adventure with Carole Hubscher and to continue with many other inspiring women who have and continue to inspire us at Carl F. Bucherer”.
2021 in its short run so far has seen a promising influx of ideas and creativity from the watch industry; whether be it Carl F. Bucherer’s own latest novelty, the handsome new Heritage BiCompax Annual ‘Big Date’, or The Hour Glass’ “The Persistence of Memory” venture that maps the independent watch brands’ journey.
The SHE IS SPEAKING podcast is another feather in the cap of the ever-surprising Swiss watch industry.
Each SHE IS SPEAKING podcast will be 20-minutes long and will be moderated by renowned journalist and editor Sophie Furley. Kicking off this series is Ms Furley interviewing Carole Hubscher, the President and CEO of Caran d’Ache. For those of you who think the name sounds familiar, you re right; Caran d’Ache is a globally known Swiss brand that dabbles in the world of high-quality writing and drawing instruments.
“The most important thing one woman can do for another is expand her sense of actual possibilities,” said the American poet Adrienne Rich. The Carl F. Bucherer SHE IS SPEAKING podcast series seems to bring this sentiment to life.
We at Watch Ya Gonna Do About It are excited and intrigued by this; after all, one-half of our two-person team is made up of a young female entrepreneur who not only likes watches and photography, but also strongly believes in Cher’s above quotation of 2021 seems more promising than 2020 for a while lot of reasons, and especially when it comes to the matchmaking industry.
The 2021 online Watches & Wonders is also around the corner, scheduled for next month. And given the lack of such initiates from other brands, she is particularly looking forward to discovering voices from more inspiring women.
So who is this for? There is something for everyone to learn here, so it’s not just for feminists. I believe, every voice has the ability to positively drive innovation and encourage others and propel a fair world of equal opportunity, regardless of gender, colour, race, religion, should be allowed to speak shackle free and devoid of any pre-existing prejudices or stereotypes. So not only is my partner looking forward to following these podcasts, but so am I.
Carl F. Bucherer has been synonymous with excellence, innovation, and passion since 1888. The Carl F. Bucherer SHE IS SPEAKING podcast series aptly sets the stage for highlighting the achievements of contemporary women.
I will leave you with a quote by American playwright, Ntozake Shange: “Where there is a woman, there is magic”. See you there and happy listening.
For more information on the brand and this venture, head to their website via the link here: Carl F. Bucherer. All images unless specified otherwise are © Carl F. Bucherer.