Editorial New Releases New Watches New Watches 2021

Dystopia to Utopia: Geneva Watch Days 2021 Starts Today Promising A World Of Horological Brilliance

Editor’s Note: The Geneva Watch Days 2021 starts today, and this second edition promises much more than just watches; it’s a beacon of hope both for the watch industry and for those who simply want some ‘happy’ news. 


The world is still at turmoil; the new variant of the Pandemic, Delta, is still ruling like an Alpha of terror globally. Sydney is a continued lockdown thanks to Covid-19; the value of life in Afghanistan seems to be sinking into the Slough of Despond; and a hurricane in US is threatening to throw the normalcy of life under duress. We do indeed live in troubling times. 

And as the duo behind Watch Ya Gonna Do About It sit locked in in Sydney, the news of the Geneva Watch Days 2021 that is starting today is more than welcome; it’s the much needed escape from the rash realities of life, into a world that takes the mind away from dystopia.

In this utopian universe, we are set to witness exceptional releases from some 25 watch brands, all putting their best foot forward, hopefully enthralling the watch collector and enthusiast community. 

Geneva Watch Days 2021

The Details

What: Geneva Watch Days 2021

When: August 30th to September 3rd 2021

Where: Online and in-person at an exhibition and a Pavilion open to the public on the Rotonde du Mont-Blanc, Geneva 

Who: 25 Maisons are participating, including Arnold & Son, Bianchet, Breitling, Bvlgari, Charles Girardier, Czapek, De Bethune, Doxa, Ferdinand Berthoud, Frederique Constant Group, Gerald Genta, Girard-Perregaux, Greubel Forsey, H. Moser & Cie., Konstantin Chaykin, Louis Erard, MB&F, Maurice Lacroix, Oris, Parmigiani Fleurier, Phillips in association with Bacs & Russo, Raketa, Reuge, Ulysse Nardin and Urwerk.

Geneva Watch Days 2021


There will also be panel discussions and presentations for the watch community to immerse themselves in. 

These panels will be available online, and will held live in the GWD Pavillon with an audience Q&A also scheduled. 

Tuesday 31 Aug 12-1pm CET – The Thirst for Knowledge: https://livestream.com/phillips/events/9816757

Tuesday 31 Aug 1-2pm CET – Collaborations: How and Why Watchmakers Work Together: https://livestream.com/phillips/events/9816813

Tuesday 31 August 4-5pm CET – The Digital Revolution in Watchmaking: https://livestream.com/phillips/events/9816814

Wednesday 1 September 12.30-1.30pm CET – The Rise (and Rise) of the Independents: https://livestream.com/phillips/events/9816815

Wednesday 1 September 1.30-2.30pm CET – The Connection Between Car and Watch Collectors: https://livestream.com/phillips/events/9816818

Wednesday 1 September 4-5pm CET – What Women Want: https://livestream.com/phillips/events/9816817

Thursday 2 September 12.30-1.30pm CET– Watchmaking and Italy: https://livestream.com/phillips/events/9816820

Thursday 2 September 1.30-2.30pm CET – Millennials: The Next Generation of Watch Collectors: https://livestream.com/phillips/events/9816821

Thursday 2 September 4-5pm CET – Making Old New Again Moderator: https://livestream.com/phillips/events/9816822

Geneva Watch Days 2021

That’s It Folks!

I will wrap this up by modifying a Helen Keller quote: “Watches are my Utopia. Here I am not disenfranchised. No barrier of the senses shuts me out from the sweet, gracious discourses of my horological friends. They tick-talk to me without embarrassment or awkwardness”. 

We look forward to revealing the novelties as they get announced. For more information, please visit the Geneva Watch Days 2021 website here. All images unless otherwise specified are Geneva Watch Days © 2021 All Right Reserved. To read our coverage of existing and upcoming 2021 novelties, head to the dedicated section here.

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