Paving The Way For Horological Innovation In Germany Is The Eclectic Brand Alexander Shorokhoff Watch Manufactory
“Colour is the keyboard, the eyes are the harmonies, the soul is the piano with many strings. The artist is the hand that plays, touching one key or another, to cause vibrations in the soul,” said Wassily Kandinsky. The superb architectural design and geometry of their timepieces, the quality of finishings on their products, the out-of-the-box thinking, and the use of myriad colours, all harp to the very idea that the Alexander Shorokhoff Watch Manufactory produces timepieces that defy the horological norms and present the watch enthusiast and collector community with creative timepieces to be cherished. Imbibing the spirit of the above quote, Alexander Shorokhoff as an artist and designer creates colourful timepieces that tug at the strings of your heart and touch the soul.
This innovative spirit is also evident in the brands’s recent accolade: Alexander Shorokhoff Watch Manufactory has been honoured by Capital and the market research institute Statista as one of Germany’s most innovative companies under the “Manufacturing of consumer goods” category alongside the likes of Adidas, Miele, Sony, and Nomos.
We are lucky enough to be soon going hands-on with two exceptional Alexander Shorokhoff timepieces, the Kandy Avantgarde 2 and Levels. But whilst we wear them for a bit and test-drive these beauties, it is nice to note that we are not the only ones who have fallen in love with this eccentric brand.
The press release by Alexander Shorokhoff goes as follows:
“The evaluation was carried out for 20 sectors and industries ranging from the automotive industry and the financial sector to the communications and technology industries. It was noticeable that companies in the pharmaceutical and high-tech sectors in particular gained attention during the Corona pandemic. Two-thirds of the experts stated in the evaluation that the pandemic was boosting rather than inhibiting innovation activity in Germany.
“And the “Alexander Shorokhoff” watch manufactory is part of this select circle. Their innovative design and processes of manufacturing, as well as the materials used convinced the jury.
“Representatives of innovation award-winning companies and members of the Statista Expert Circle were invited to take part in the survey. The online survey ran from November 9th to December 11th, 2020, and the votes of 3269 experienced executives in their respective industries were weighted. Only companies with their headquarters or a branch office in Germany were considered.
“Participants were first asked to recommend companies that they considered to be particularly innovative in their industry. In addition, they were then able to supplement their selection with the help of a “long-list” of award-winning companies from 55 innovation competitions held over the past three years. Respondents were asked for their assessment of the areas of innovation in which the companies they recommended stood out: Products and services, processes, and corporate culture.
“The partial results were weighted differently in the overall result: the number of recommendations with 60 percent, the evaluation of the three innovation areas with 30 percent and the evaluation of the reasons for recommendation with ten percent. The partial results were transferred into a five-star scheme: values in the second quartile correspond to three stars, values in the third quartile correspond to four stars, and all values above that correspond to five stars. The overall result is made up of the weighted partial results. As a result, 473 companies received four or five stars this year”.
The Alexander Shorokhoff Watch Manufactory is the playground for your colourful imagination. Achievements like these only further cement their status as a brand challenging the status quo and we congratulate the Alexander Shorokhoff Watch Manufactory team for this achievement.
To find out more about the Alexander Shorokhoff Watch Manufactory and their watches, please head to their website here. All images are ©Watch Ya Gonna Do About It, unless otherwise stated. And coming soon, a detailed hands-on review of both Kandy Avantgarde 2 and Levels timepieces.